Concept of the "Gross National Happiness*"
The ideology of Gross National Happiness (GNH) is regarded as the Bhutanese Phylosophy of development. The concept of GNH was first pronounced by His Majesty Jigme Singye Wangchuck, the King of Bhutan in his speeches to the people soon after acceding to the throne in 1972. The four pillars of GNH are the promotion of equitable and sustainable socio-economic development, preservation and promotion of cultural values, conservation of the natural environment, and establishment of good governance. GNH is a qualitative indicator (in contrast to gross national products, GNP) that attempts to quantify well-being and happiness. In other words, the well-being is more relevant and important than consumption.
Note: * Available keynote address concerning the philosophy of GNH by the prime minister of Bhutan at http://www.bhutanstudies.org.bt/index.htm.
Related topics:
Philosophy of the "Sufficiency Economy"
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